Want "piping hot" inbound leads that are financially qualified for your service?... want over 90% show up rates?

And more importantly...

Do you want to be able to close 25-30% of your deals? Read👇

This post is 2000+ words long and takes 8 mins to read.

I've been running an "evergreen" funnel in the high-ticket space that works wonders...

It turns every $4000 spent on Ads → into $35,000+

every $10,000 spent on Ads → into $87,500+

and every $15,000 spent on Ads → into $130,750+

It works EXTREMELY well for agencies, real estate, coaches and any high ticket service providers

In fact, I've been running this SAME funnel for the last 3 years...

In that time:

• The algorithm changed 3 times

• Tens of thousands on interests were removed

• Apple privacy policy changes practically wiped out thousands of business

• Pixel tracking got complete messed up

Yet the results for me with funnel are stable!

Keep in mind - I've been running FB Ads since 2010...

I've seen this ad network grow from nothing to the behemoth it evolved into... to now literally people abandoning the platform left right and centre.

Business managers & ad accounts got disabled left, right & center

Pages got restricted for no reason... and all of this drove people away from the platform.

So what I'm seeing currently in the cheapest Facebook has ever been in years!

CPAs are literally half the cost of what they used to be just a few months ago...

Now first of all, if you're doing LESS than $10k/month you should NOT be running Ads. You need to generate clients organically and get to $10K-$20k per month - then REINVEST that money into Ads.

You need to read my book on how to get "Unlimited Clients" organically, and get to the $10k/mo mark first..

Now moving on...

So in this post I want to talk about how to build a funnel like this - I call it The Sales Letter Funnel.

Here's just some stats from running ads to this funnel this month:

• Spend: $2.9k

• Leads: 200

• Applications: 123

• Calls: 50

• Rev: $35k

So how do you do it…

TLDR; (long form in-depth version is below these pointers)

1) Dissect your niche and identify your markets CORE emotional state...

2) Write a sales letter that speaks to your prospects core burning desires...

3) Use a story to help them visualize how they will get results (if they can visualize it they can feel it)...

4) The more they can feel it the more they’ll “experience” it...

5) The more they can visualize it the more clarity they will have...

6) Clarity = Certainty … if it's clear, they will be certain of it...

7) Certainty helps eliminate objections - that’s what your sales letter should do...

8) Use proof, case studies & testimonials to strengthen your case...

9) Drop a CTA with an opt-in form at the bottom of your long from letter...

10) Next, have them fill a questionnaire with open ended questions where they clearly describe their challenges & desires...

11) Create 1 CBO...

12) Create 1-2 Ad sets max (hyper targeted yet broad)...

13) Create 1-2 Ad creatives max (high curiosity driven ad copy for high CTRs)...

14) $100-$150 daily budget...

15) Sit back & take 3-5 calls a day...

Now for those of you who like to read in-depth step-by-steps:

Your fb setup doesn’t have to be complicated… it’s important to understand where to expend your energy.

There are things they tell you to do for your own good, and things that get you to spend more money…

I’ve distilled the lead acquisition process down to the T where you only spend that which is required to create & build healthy + qualified lead flow.

Here’s how you do it:

Let’s start with what’s simple to do.

The fb setup itself is very simple… You have:

• 1 CBO

• $100-$150 per day

• 1-2 Ad sets max (hyper targeted but broad)

• 1-2 creatives

Setting up ads is the easiest thing.

If you ever find yourself not getting the leads you want or flat out losing money on ads - it’s because your messaging and targeting is off, and you’re not targeting your offer correctly.

There are 2 things you need to take seriously - writing good copy & targeting the right people who need your offer.

The funnel I’ve been using since 2019 is simple as hell.. And works wonders even today

You have:

• Compelling ad copy

• Sales Letter

• Opt-in form

• Questionnaire

• Call scheduling

• Sales process

• Backend nurturing

When you’re running ads to cold traffic or people who have absolutely no idea who you are, and have never heard of you before, there needs to be a heavy emphasis on top of funnel messaging.

Your ad copy needs to make them stop scrolling… it needs to then excite them and heighten their curiosity enough to want to click on your ad.

Your image/video needs to create a massive “pattern interrupt”... and your headline needs to evoke intense curiosity.

Here’s how people click on an ad:

• They read the first line of the copy

• Then they look at the creative

• Then look at the headline

• If everything appeals to their core desires- they go back and read the entire ad copy- Then they click

What does this tell you?

Prospects are looking to see if this ad is really worth their time.

So you need to treat your Ad as a first step to create rapport by appealing to their core desires.

The Sales Letter

A sales letter is what I use for the landing page.

You need to write them a sales letter that helps you establish authority & trust..

Your sales letter should pick up from where your Ad copy left off…continuing the story, giving them a deeper look into your process, your results, testimonials, proof etc.

The most important thing you need to do with your sales letter is to eliminate as many objections as you can…

And as an advanced method you need to write copy in a way that doesn’t allow those objections to come up in the first place (it requires some advanced copywriting skills).

The more sophisticated the market & offer is, the longer form you should write.

When a market has reached peak sophistication they’ve already heard all the claims - what they’re more interested in is a UNIQUE method

If it’s a sophisticated ultra high ticket market you need to demonstrate your unique mechanism in a way that is educational, inspiring, entertaining and exciting.

VSL (variation)
A few of my buddies do what I do with the sales letter but turn it into a VSL

The VSL is a great option for those of you who are good on camera. Make sure to not overdo the content and make sure to wrap your content within 5 mins.

Use the VSL to showcase results, proof, testimonials and tease your unique process.

One of the great advantages of the VSL is it will convert really well on YouTube too.

CTA
For anything $10k-$15k+ you’d have the CTA at the bottom of the page AFTER you’ve demonstrated your value proposition.

The CTA here is to begin the application process - so it’s a pop up with basic info (name. Email phone..) that you want to parse to the questionnaire (which is the next step)

This helps weed out prospects that are not interested or haven't taken the time to read what you wrote.

And it only pushes prospects through the funnel that have a higher intention of converting on the back.

Questionnaire
The next step is for them to fill out an application form…

You need to get a bit creative with the questions you ask..

I’ve realized that asking questions like how much revenue they generate or anything about their income is futile…

You can sell prospects even without this info

Ask them more open-ended questions related to the problems & challenges they are having… people love talking about themselves… so ask them questions about their issues.

Try to gather as much info as possible about their current and desired situation before the sales call.

The last step is the calendar and scheduling page.

Remember, your goal is to push qualified prospects through the funnel…

• Your copy should speak to their core desires

• Your copy to help them visualize that your offer could be that bridge between their current struggles and their desired situation

• Testimonials, proof, case studies within your sales letter should be relatable to them - that gets them excited to want to get in touch with you.

When you structure your sales copy the right way you’ll automatically have very high show up rates.

Targeting
Targeting is simply having full clarity on what problem your offer solves and exactly who needs it.

Instead of trying to discover interests in the ads manager, you should take a pen and paper and write down who you’re helping… and try to decipher challenges and problems they’re potentially having in other areas of their lives..

This will help you identify the types of things they invest their time in such as - books, blogs, softwares, people they follow, political views etc.

Create a highly detailed swiss-army-knife-style avatar profile where you can find interconnected patterns of interest and merging points…

Then make a list of those data points on an excel sheet. Once you have sufficient info, use tools like internet explorer io to find similar interests.

If your messaging + targeting + offer are in perfect sync, you’ll get so many leads…

You cannot imagine how powerful this is.

Note: Ads are extremely cheap right now for whatever reason… CPAs are literally half of what they used to be just a few months ago. 

Don’t sit on it & launch your campaigns now.

If you need personalized attention & help to scale up your lead flow, you can consult with me here.