This is a Guide that will teach you how to generate 300-500 Sales Meetings a month with extremely qualified prospects...

Prospects that will pay upwards of $5k for your services...

But not just that...

If you follow everything in this guide, you will have very high show up rates.

Our show up rates for our agency is in 90-95% range.

Because we ONLY get highly motivated prospects on our calendar...

And I'll show you how you can do the same.

This SAME model has taken businesses from 20k to 100k/month...

from 100k to 500k/month...

and from 500k to 3M+/mo...

This model will help you turn:

✔️$4000 spent on Ads →into $35,000...

✔️ $10,000 on Ads → into $87,500...

✔️ $15,000 on Ads → into $130,750...

... And if you want to get aggressive and flood a large sales team...

Then this SAME model will help you turn:

✔️ $100,000 on Ads → into $875,000

✔️ $250,000 on Ads → into $1.8M+

✔️ ... And $300,000 on Ads → into $2.6M+

Keep in mind, this guide is 3,000+ words long.

There’s no TL;DR.

This post is only for serious business owners that want to learn how to run profitable Ads... generate a LOT of sales meetings... get HIGH show up rates... and CLOSE more deals!

I’m currently spending $500,000 per week on FB Ads across multiple businesses in over 47+ industries...

And I can assure you...

... This model works for ALL types of businesses that sell High-Ticket services and products.

Works for: Agencies... Financial services... Technology... Real Estate... Consulting... Saas...

If you want meetings with prospects that pay $5,000+ in retainers, service fees, consulting - then THIS is the ONLY model you need…

I’ve run Ads in almost every niche you can practically think of:

accredited investors...

investment funds...

luxury homes...

enterprise software...

high end home remodeling…

video & photography studios...

web dev companies...

production houses...

I've generated over $120M in 4 years using this exact same model I've outlined in this article... and I've done that in 47+ industries & verticals...

I've been running FB Ads since 2010...and I can assure you...

There’s a market for EVERYTHING. And your clients are on Facebook.

The problem is that there is too much TOO MUCH INFORMATION - that leaves you confused and paralyzed…

So let me clarify: Your clients ARE on Facebook, and you can CLOSE them for a lot less than you think…

You can generate high quality sales meetings for a lot less than you think…

In fact, you can do it with an extremely simple process that:

❌ Doesn’t require large budgets...
❌ Doesn’t require highly produced VSLs...
❌ Doesn't require anything time consuming…

And in this post I’m going to show you how...

But first understand why most marketing fails.

WHY MOST MARKETING ON FB FAILS…

The biggest disconnect between them (your prospects) and you (your business) lies in not properly understanding 3 things:

• Targeting

• Assets

• Setup

When these 3 things are out of sync, your ads don’t reach the right people, the people reading your ads don’t find them interesting…

And even if you have these two things in order…

... If your “setup” isn’t accurate you’ll end up seeing extremely high CPMs, very low CTRs and therefore, very expensive clicks…

So either you won’t get any leads signing up to book a call with you…

... Or you’ll get random junk leads filling up your lead forms.

Here’s what a commonly bad “Lead Gen” campaign looks like:

→ Business owner is new to FB Ads

→ He selects the Leads objective

→ Sets up a "instant form" Ad

→ Runs generic interests in his niche

→ Maybe runs between $10-$100 a day in budget

→ Gets LOW quality junk leads that don’t pick up

→ Gets frustrated and pauses campaigns after a few hundred dollars spent

→ Then browses all over Reddit and YouTube looking for answers

As I’ve said before, running "Instant Form" Ads will NOT get you the leads that will buy from you instantly…

The term “LEAD” means a lot of different things in different situations.

• When someone opts-in for a free lead magnet, that’s a lead

• When someone fill out a form of any sort, that’s a lead

• When someone goes to the end of a call booking funnel, that’s a lead

• When someone watches a 30-min long webinar and fills out an application, that’s a lead…
  

So just aiming for “Leads” without paying attention to the “Setup” will get you nowhere.

You will lose your hard-earned money and get nothing back...

If you select the “Instant Form” objective, FB shows it to the lowest rung of prospects that just like to get something for free!

That’s why when you run Instant Form Ads, most of your leads are junk.

When you call them they either won’t answer or they’ll put it incorrect information.

These leads opt-in for free information, or extremely low cost information...

... and have to be further nurtured using Email sequences to eventually get them on a call..

You’ll need thousands of these leads to start building any momentum…

... And therefore this setup is FLAWED if you want to get leads that will buy from you instantly.

SO HOW DO YOU GET LEADS THAT WANT TO BUY YOUR PRODUCTS & SERVICES NOW?

In a nutshell, you use the “Website” objective (where you send traffic straight to a landing page) and you follow the exact formula that I’m going to teach you in this post.

If you follow everything I say, your results will look something like this:

Daily spend = $50-$100

Leads = 6-8 per day

Applications = 5-7 per day

Calls Booked = 3-5 per day

Show ups = 2-3 per day (and even 95-100% show ups if you use my warm up protocol)

For every $700 - $900 spent on Ads you should be making minimum $5,000 back

This will ONLY work IF you have a good offer.

I previously written TONS of articles on how to create an "In-demand" Offer that people happily pay $5k+ for.

Again, if you want results like these, remember we need 3 things ON POINT:

• Targeting

• Assets

• Setup
  

So let’s go over them in detail - here’s how it’s done:

First things first, let’s start with your assets, because that’s the primary driver of the entire campaign.

ASSETS

Your marketing assets include everything you use to run your campaign.

Your funnel, your creative, your copy, your landing page, your landing page copy…

ALL of these things are your assets.

How do you know what assets to make?

Should you make a webinar?

Should you make a lead magnet?

Should you produce a VSL?

What should your landing page consist of?

It’s ASTONISHING how few people think about the nature of their assets, and fewer actually ponder over WHY they are using the assets they’re using…

The nature and quality of your assets will play a crucial role in how your campaign will perform.

In another article I will dive into what assets work best for various offers and niches…

... but for the sake of this post, I’ll get straight to the point.

1. THE FUNNEL:
Since we’re aiming for High-Ticket Sales right off the bat, the best Funnel asset I recommend is “The Sales Letter” or “The Offer Letter” (that’s what I call them these days)…

A “Offer Letter” is essentially a long-form sales letter (3000-4000 words)...

It does the job of taking the prospect from being in a “Top of funnel mindset” to “Bottom of funnel mindset”...

That means - when the prospect first starts reading the letter, he’s only curious enough about your service…

But by time he’s down to the bottom of the page...

... his emotions are heightened, he’s very interested, and you potentially have a “hot lead"...

At the bottom of the page he first fills up the “Initial opt-in form”…

... after that he’s taken to a calendar to pick a time & day to speak with you…

After choosing a day & time, he’s then sent to an “Application Form”.

The application form is designed in a way to further qualify your prospect on whether he is the right for your business…

If he successfully fills out the application form, you now have a qualified appointment booked on your calendar...

The reason why he is qualified is because he first reads about 2000+ words of copy about your offer ONLY then can he even opt-in…

After opting in, he has to fill out an application form that is SPECIFICALLY designed to qualify his motivation level. We are only trying to pull down people with a HIGH motivation level to buy your products.

2. THE NURTURE SEQUENCES:
Now just because he applied doesn’t mean that he’s going to remember the meeting.

Most people suffer from ridiculously HIGH no-show rates because they don’t understand nurturing...

You HAVE to nurture your prospect...

I’ve seen the LAZIEST business owners run this funnel, and just sit back and expect the prospect to show up...

Why should the prospect show up?

They don’t owe you anything.

What are you ACTIVELY doing to excite them about the meeting?

What are you doing to even remind them about the meeting?

People would come to me with high no-show rates...

... and when I look at their backend they have absolutely ZERO SMS reminders, ZERO email sequences, ZERO value...

Here’s how to nurture your prospects who applied to talk to you:

a) First understand, the minute they apply to talk to you, the pixel that captures that data also tells FB this person is “in-the-market” for such & such service...

SO what does FB do? FB immediately shows this person MORE ads from people that are advertising the exact same service as you - your competitors!

Your prospect is not only applying to talk to you, you’re not that exclusive!

They’re also applying to other ads they see… so you HAVE to nurture them!

You HAVE to go above & beyond in giving them value EVEN after they’ve booked to talk to you...

This is easily accomplished via backend SMS systems and EMAIL systems with tight copywriting...

b) Secondly, your emails leading up to the call should provide more value. Links to case studies, reports, any free lead magnets…

Just give them value so they FEEL like showing up to the meeting.

• My show-up rates are at 95%

• My clients show-up rates are at 95%

• Anybody that’ve worked with has high show-up rates…

The only people that have HIGH no-show rates are those that don’t pay attention to backend nurturing.

3. THE WARM UP PROTOCOL: 

This is the secret sauce.

I’ve been doing this since 2019 and literally is the number #1 reason why my cold prospects turn into 5-figure/per month paid clients...

As soon as they’ve applied, a sales development representative from my team reaches out to them, and warms them up for the upcoming appointment...

My SDRs give our prospects tremendous value on the phone. They ask them the right questions and they LISTEN to them.

Then they give them free advice on the call… and they assure them that this is only the tip of the iceberg...

... And there’s a LOT more to uncover in the upcoming meeting with our closers…

Once prospects have heard a real human voice from our company, now they’re even more motivated to show up for the call.

Are you doing this?
Are you nurturing your leads with value?
Are you calling your leads and giving them value?

Ask yourself these questions before asking why they’re not showing up!

4. AD CREATIVES & COPY:
This is a hard one to teach… I’m just a naturally good copywriter, I’ve formally studied direct response from the masters…

Ive studied the greats from Eugene Schwartz and Roger Reeves...

... To Gary Halbert, Dan Kennedy, and John Carlton...

... To the modern day masters, of whom several are my mentors…

Copywriting is a hard one to teach in a post. That's why I wrote an entire book on how to write copy to get clients called Unlimited Clients…

But here are a few tips.

Make your Ad Creative extremely compelling by using high-quality visual imagery...

... and create a Headline inside the creative that stands out using this font: Montserrat Extra Bold…

Your Headline should be based on a “Big Idea” that can tell an entire story of the benefits your product can deliver in 5-8 words.

Now for the Ad Copy...

Ad Copy:
I used to previously write really long form ads… but I’ve seen that shorter form Ad copy does a lot better these days.

You need to keep your Ad copy punchy and emotionally compelling. Your copy should target your prospects core desires.

Your copy needs to be exciting, Intriguing AND beneficial for your prospects.

When you’re first starting out, you should make 2 creatives, and you you need to have 1 primary text.

In my book I've broken down the exact step by step fundamentals of Direct Response Copywriting that helped my attract millionaires & multi-millionaire clients in my agency: Unlimited Clients…

I think this is by far the best book on how to write hard hitting copy in a condensed format. And it’s very applicable for writing Facebook Ads copy.

And I'm not saying this just because I wrote it... but I wrote it because there was NO ONE else that explained the concepts in a "clear to read & easy to understand" format as I did...

TARGETING

Now let’s talk about targeting.

If you’ve got your funnel, creatives and full-copywriting fully built out,

... and you’re confident that you’re targeting your prospects core desires...

… Now you need to make sure that your TARGET audience is actually seeing your ads.

Now, there’s a lot of debate in this industry about what works when it comes to targeting and what doesn’t.

Some people preach that interests are absolutely useless and you should go wide...

... Some people say interests are still alive and gets them good results.

And if you ask this question anywhere - you’re told to just TEST everything!

So I’m going to do my best to explain to you how targeting works...

I'll teach how you can effectively target your ideal customers.

1) Broad Vs Interests: Let's understand broad targeting Vs interest targeting...

It is true that interests are going away by the thousands every month…

BUT interests do have their place.

Every media buyer has their own strategies and various budgets that they have to work with...

Everything I write about is dedicated to a reader-base that has at least $50-$100/day to run ads.

If you don’t even have $50 a day to spend on Ads, NONE of my methods will work for you... and you should read Unlimited Clients first...

You see, broad is great for mass market consumer goods.

When you’re selling a Toothpaste, literally every single human being on the planet needs one.

In this case why would you need to use interests?

When you’re selling mass market consumer goods, you should go broad.

BUT we’re NOT selling “mass market” remember? This post is about getting High-Ticket clients - by the virtue of that fact everything we do is niched down to our IDEAL customers core desires…

So if you’re selling NICHED SERVICES like:

...Specialized nano-technology...

... Or luxury homes...

... Or targeting accredited investors...

... Or annuity insurance...

etc. etc.

... how could you possibly go broad?

In one example, I helped an enterprise software consultant target decision makers of mid-sized businesses...

... and I took his business from 0 to $200k/per month…

There’s NO WAY I could’ve done that by going broad…

So you need to understand the context within which you are advertising.

If you’re advertising a specialized service for a specific niche, you will need to use interests in the beginning.

BUT, you’ll need to insert specific keywords that your marketing responds to, in your Ad copy and creative…

The combination of KEYWORDS in your primary text, your Headline, in your description, in your ad copy AND your Interests - will result in targeting high quality people who need your service.

Here’s a fact: They’re removing interests BUT they’re also adding interests…

There are a TON of hidden interests I’ve found that never did exist before, and they randomly popped up last month.

(I’ve been running FB Ads since 2010, so you best believe I’ve seen it all - I’ve been running FB ads even before there was this thing called the FB Pixel)

SETUP

This is the easiest FB Ads setup you’ll ever find on the internet.

You see, up until now we’ve put in all the effort into our Offer Letter, our Funnel, our Creatives, and our Ad copy… And also our targeting…

It's time to now LAUNCH the campaign!

FB Ads are the easiest thing to setup. And here’s how you do it.

• Create a conversions campaign

• For those of you who are new to FB, just select the "Leads" objective, and inside the Ad set select "Website" as the traffic destination

• Select the Pixel, and optimize for "Lead" and select "Maximize number of conversions" - this ensures you have properly setup a "conversions" campaign.

• Create 1 Ad set

• Keep your audience size in the 5M - 10M range

• All genders, 18-65+, Advantage+ placements (auto placements)

• 2 Ads (max): 2 Creatives, 1 primary text copy

Obviously, you need to make sure your conversions API & Pixel are properly set up.

I’ve previously written an entire article on how to set up cAPI properly.

If you do exactly what I’ve written above, you should EASILY get prospects on a call that will happily pay you $5,000+ (provided you have a good offer)

This is what you stats should look like:

• Daily spend = $50-$100

• Leads = 6-8 per day

• Applications = 5-7 per day

• Calls Booked = 3-5 per day

• Show ups = 2-3 per day
  
  

UNLIMITED CLIENTS...

This entire funnel depends on how great your copy is...

Here's the truth: If you want to make a lot of money on the internet, you have to be able to write good copy...

Even if you think you'd hire a copywriter, you'll still need to know what good copy is...

Copy is not just simply words on a page...

Your words need to have an emotional impact on the reader...

... It's that emotional impact which keeps your readers glued to the page...

The power of your copy also depends on how powerful your offer is...

So rephrase what I said:

If you want to make a lot of money on the internet, you not only need to be a great copywriter, BUT, you also need to be a great OFFER creator...

The real reason why your Ads are not working is because you either have bad copy, or a bad offer, or BOTH!

That's why I wrote Unlimited Clients...

This book teaches you practical copy fundamentals from beginner to advanced level...

It's very applicable for fb ads and organic posts...

WITHOUT reading & learning these fundamentals it will be VERY difficult for you to create this emotional impact on your readers...

And without emotion, it will be very difficult for you to sell your products & services.

If you want to make your Ads convert...

If you want to make your Sales convert...

... And if you casually want to add an extra $250k - $1M a year to your annual revenue...

I cannot stress enough how much you NEED to read Unlimited Clients...

It will absolutely transform the way you think about marketing, copywriting, and advertising - forever!