If you want to run Facebook Ads for your business and generate HIGH QUALITY leads that pay & convert into high paying clients…. Read this post 👇

For the last few days I’ve been seeing a LOT of people struggling to get leads, clients, revenue…. It seems like there’s always some issues with your systems…

Either your Facebook accounts get disabled or your business managers are restricted!

If its not that , then your CPMs are either too high… you’re not getting the clicks that you want… so your CTR’s are too high..

Either you’re not getting “motivated” and “qualified” leads… or you’re not getting them within the costs that you’d want (also known as KPI).

Anyway - what does this mean?

It means.. there’s no lead flow, there’s fewer sales opportunities, and so you’re making fewer offers… and basically revenue is either stagnant OR even worse, decreasing month over month…

NOW…

The first thing that comes to people's minds is - you instantly think something is wrong with the FB algorithm…

Just looking back at the last 10 posts submitted here - the number #1 thing everyone’s asking is “hey… is anything wrong with the algo!”

Now, this isn’t a unique question - I’ve been in this sub since 2018 there’s been these SAME questions asked every single day, every single week, every single month…

BUT the fact is, there’s nothing wrong with the FB algorithm!

And today I want to, once and for all, solve a bunch of problems for you…

If I could teach you ONE system to get:

• Consistent high quality leads

• Sales meetings that convert

• Abundant sales pipeline of prospects wanting to buy from you…

It will be laid out in the post…

After reading this post, and applying everything I say, you’ll finally have a machine that produces high quality leads on demand…

But not just leads… you’ll get sales meetings that convert into high paying clients - in any niche.

I book over 300+ sales meetings per month for my own agency using FB ads… AND I’ve helped 200+ business owners do the same…

So rest assured… this will certainly work for you. Let’s begin.

There are 3 things you need to get in order:

Offer -> Audience -> Messaging

If you’ve got the perfect offer…

… targeting the perfect audience…

… and if your copywriting is on point…

Then there’s absolutely NO reason why you cannot be hitting $100k+/ per month in record time…

There’s nothing wrong with the FB algo…

The problem is in your Offer -> Audience -> Messaging … these 3 things aren’t dialed in.

So let’s talk about how to dial these in BEFORE you even think about running Ads.

1) HOW TO CREATE THE PERFECT OFFER -> AUDIENCE -> MESSAGING UNISON

Everything begins with market research.

But not the stereotypical boring market research that most gurus teach you. When you do audience research, I want you to focus on PSYCHOGRAPHICS instead of DEMOGRAPHICS.

Demographic targeting is: Who that specific person is (age, gender, income, city, state etc etc.)

Psychographic targeting is: What that specific person wants (needs, desires, wants, problems, frustrations, anxieties etc)…

The biggest mistake people make when running ads to their “audience” is that they don’t have sufficient psychographic data on their market.

So you need to find out this stuff first:

-> What are their biggest problems?

-> What are their biggest worries & anxieties?

-> What keeps them up at night?

-> What are the biggest obstacles they face when trying to achieve their goals?

-> How long have they been facing these obstacles?

Before you can run ads it’s crucial to get this information in as much detail as possible… because that will allow you to write good COPY.

If you want to make it big on the internet… regardless of what you’re selling… you are going to have to get good at writing copy.

If you don’t like writing, you’re going to have to hire a copywriter. WITHOUT good copy you are most certainly going to fail online.

Writing is the lifeblood of internet marketing… and so you better get started right now..

CREATING THE OFFER

Now that you know exactly what your market is struggling with, now that you understand their challenges in detail… you need to create an offer that solves ALL those problems..

AND that offer needs to be very easy to understand.

The “mechanism” of your offer needs to be sophisticated, which means, not everyone should be able to do what you do… (or you won’t stand out)…

But it needs to be communicated in very easy language.

Your audience needs to be able to VISUALIZE their success as they’re reading through your offer…

You offer should be:

• Unique

• Beneficial

• Important

• Exciting

Unique: It needs to be demonstrated in a way they’ve never seen before. It needs to have a UNIQUENESS to it. A sense that it cannot be found anywhere else.

Beneficial: It needs to solve ALL their problems EASILY. It needs to get them their desired results FAST. They should be able to visualize their success with your offer.

Important: It needs to be an important problem that you’re solving. It needs to be a pressing crisis that they need an immediate solution for. An offer that can solve this problem will be considered highly important.

Exciting: It needs to be communicated in a way that they can easily visualize their success. When your prospects can see in their mind's eye, that by working with you they are CERTAINLY going to get their desired results… the offer will automatically become EXCITING.

HOW TO CREATE THE PERFECT MESSAGING

Okay now that you have done your market research… and now that you have a banger of an offer that is unique, beneficial, important and exciting…

It is time to create messaging around your offer. Your messaging is the vehicle that takes your offer to market.

If your market doesn’t know about your offer, its potential is being wasted by simply lying around.

You need to be able to take your offer to market… and in order to do that effectively you need to write COPY in a way that grabs your markets’ attention, makes them interested in your offer, excites them about your offer.. and then makes them wanna get in touch with you.

For this we use 2 tools:

• Ads

• Sales Letters

You need to write 2 types of messages. Let’s explore them in detail.

HOW TO WRITE INTERESTING ADS:

Writing copy for Ads can be a long drawn out subject that you might need to study for months… however.. I will simplify everything for you here.

You Ads are the precursor to your landing page where you host your “Sales Letter”. The sales letter is what sells your offer.

Your Ads need to get your prospects from “never having heard of you before” to your sales letter where they “want to get in touch with you”

The Ads ONLY job is to get the CLICK

The Sales Letters job is the get the APPOINTMENT

If you can’t even get people to click on your Ad, how can you get any appointments?

So let’s see how to get your Ads as many clicks as possible from your market.

There are 4 elements you NEED to insert inside your Ad copy:

• Intrigue

• Curiosity

• Energy

• Confidence

When your prospects see your Ad they must be intrigued, it must spark their curiosity, it should give them a little internal energy to stop and pay attention to you… AND it should start building some confidence in them, that makes them wanna click on your Ad.

Their way to build intrigue & curiosity is by making a CLAIM that DIRECTLY solves their DEEPEST problems and issues…

This needs to be supported by ENERGY… you create energy in your copy by showing them some proof in your copy… this makes them visualize the end result…

Intrigue + curiosity + energy gives them a bit of confidence so they want to Learn More… that’s what makes it an “INTERESTING AD”

Interesting Ads always get clicked on.

WHAT IS A SALES LETTER?

Once they click on the Ad you need to send them to your landing page.

Forget about all the same boring stereotypical landing pages that you’ve encountered a million times.

Today we’re going to talk about the sales letter. This same sales letter method has made my clients $55M and counting in just under 3.5 years..

If you use the sales letter model you will make a LOT of money… there’s no doubt about it.

I use the sales letter method at my own agency to bring 6-7 figure deals every single week…

My sales staff is rammed with appointments on their calendar, and they’re all closing deals back to back!

And it’s the SALES LETTER that brings them these appointments… I’m gonna show you how to do it.

The sales letter does some very important things…

• It eliminates bad prospects

• It only keeps good prospects on your page

• Bad and uninterested prospects automatically leave your page

• GOOD prospects that are motivated to work with you fill out an application form and book a call…

What you do is… you write a long form sales letter that addresses all the pains, problems, concerns, worries, anxieties that your prospects are having…

You then show off some proof of your offer and RESULTS of what your offer delivers in the form of case studies…

From there you start talking about HOW your offer works…

YET.. it should be explained in very simple language - so the prospects can visualize getting the results using your offer.

Key point here is to NOT have any CTA (call to actions) right upfront…

You want to plug your CTA only at the very bottom of the sales letter ONCE you’ve fully demonstrated your value proposition…

This helps you eliminate bad prospects, helps you weed out uninterested prospects.. and it ONLY funnels GOOD prospects onto a call with you.

Now are you worried that people are not gonna read the sales letter? Don’t you worry… people DO read.

Always remember one thing - copy can never be too long, it can only be too boring…

So if you write an interesting copy… people are not only going to read it… but they are going to read the ENTIRE sales letter…

And at the bottom they will see your CTA to “Book an appointment”

There you should have an opti-in form and send them to an application form.. After filling out that application you should send them to your calendar to pick a time slot to book a call with you.

NOW…

If you’ve done this properly you should get some OUTSTANDING results… 

Let me show you what some of my results look like:

Ad spend: $5,000

Leads/Opt-in: 100

Applications: 90

Meetings: 85

Close rate: 30-40%

Clients closed: 25

Revenue: $125,000

Customer Acquisition Cost: $200/ per client

Revenue per client: $5000

Cost per lead: $50

Cost per appointment: $55

(Now the way I do my targeting, I’m getting appointments for $25-$30 per sales meetings these days… read more below on the FB setup side of things)

If you’re selling anything over $5000 per client you will see these results too…

But first… let’s look at HOW to set up the Ad Campaign… after all that’s what you really want to know right?

HOW TO SETUP THE FACEBOOK ADS

This is going to be the easiest setup you’ve ever seen.

I use only:

- 1 CBO

- 1 AD Set

- 1 CREATIVE

Budget: $100-$200/per day (or more depending on your budget)

Keep in mind… unless you’re spending $700-$1000 per day you DO NOT need more creatives or more ad sets… this is not ecom..

This is high-ticket appointment generation using Facebook Ads.

You’re going to create a conversion campaign

You’re going to select your special category if you’re doing housing, finance or politics

You’re gonna set the budget on the CBO level (for newbies, it’s now called Advantage+)

Select your pixel, set the conversion events to lead (if you don’t know how to setup conversions API go read my other posts ASAP)

Keep your audience size between 3M-5M (Depending on your niche. If you’ve done your psychographic targeting correctly you should have absolutely NO problems selecting the right targeting)

Note here: these days I rarely target interests… I do high intent custom targeting using the FB API - so I’m able to target specific FB users directly BYPASSING interests completely - hit me up for more info on this.

And that’s pretty much it.

The FB Ads are really not that hard to set up, or to make work.

People unnecessarily over focus on what buttons to push, and what the campaign structure should look like etc. etc.

In reality, this very simple campaign structure works wonders…

It’s the OFFER -> AUDIENCE -> MESSAGING unison that does the majority of the heavy lifting.

... If your Ad is great

... If your Sales Letter is great

... If your copy is on point

... If your Audience research is on point

And most importantly…

...If your OFFER is on point…

You’re going to get FLOODED with appointments.

Go ahead and test this out! There’s literally no way you can fail… I’m telling you because I’ve done this at least 300 times across almost 40 industries..

Do it properly and it WILL work for you..

Good luck.